However unconventional it may be, everyone has a right to lead a reputable life and find acceptance in whatever role they take on in life, whether it is of a wife or a daughter-in-law.” We are happy to be associated with COLORS, a channel that has always presented unique and entertaining concepts, and look forward to a great partnership.” Co-Producer Dipti Kalwani added, “Through Chamcham’s story, we wish to highlight the fact that your individuality does not hinge on your profession. In a most endearing way, it showcases how under unforeseen circumstances she gets married to an affluent man and she struggles to find her footing in her new family, fight off the labels that people have given her owing to her profession and find love. Producer, Gul Khan, Four Lions Films said, “Namak Issk Ka will give the viewers a glimpse into the life of a glamorous Nachaniya who earns her living by dancing at events and wedding.
We are excited to associate with Gul Khan who has done some incredible work in the past, and look forward to entertaining our viewers with exceptional storytelling.” The character of Chamcham, a Nachaniya from Bihar, her journey to find love and respect, and the chemistry between two striking personalities is what sets the tone of the show and makes it stand out. Even before she realises, Chamcham’s life takes a strange turn as her troubles magnify and a question looms- Kya Aap Ek Nachaniya Ko Karenge Bahu Ke Roop Mein Swikaar?Ĭommenting on the concept of the show, Manisha Sharma said, “Namak Issk Ka is a refreshing and heartwarming love story that touches upon various aspects. If only her struggles were not enough, life throws another curve ball at her and in a twist of fate, she gets married to an affluent businessman Yug Pratap Singh (played by Aditya Ojha). Completely filmy, she loves emulating all the Bollywood heroines’ dance moves that translated into her becoming a dancer. An orphan, Chamcham is a self-made person who becomes a Nachaniya to make ends meet.
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But she is always met with grimaces and criticism because she is a professional stage dancer, a ‘Nachaniya’ from Bihar’s small town. Just like any other girl of her age, Chamcham (played by Shruti Sharma) dreams of a happy and reputable life. We are excited to launch Namak Issk Ka, a romantic drama that will chronicle the life of Chamcham, a stage dancer as she fends off prejudice and finds love.” To strengthen our prime time line up further, we are adding another unconventional show to the mix. Speaking about the new show Nina Elavia Jaipuria, Head, Hindi Mass Entertainment and Kids TV Network, Viacom 18, said, “In these challenging times, we at COLORS have strived to keep our audience entertained with variety content and launched several shows across genres including Ishq Mein Marjawan, Pinjara, Bigg Boss and Molkki.
Produced by Gul Khan and co-produced Dipti Kalwani starring Shruti Sharma as Chamcham and the famous Bhojpuri actor Aditya Ojha as Yug Pratap Singh, Namak Issk Ka will air starting 7th December, Monday to Friday 9 pm on COLORS. But as she tries to fend off prejudice, she sets out on a journey of finding her footing in the new family and eventually love. Based in the heartland of Bihar, Namak Issk Ka is a story of Chamcham, who is looked down upon for her profession but in a twist of fate is married off into a reputable family in Mumbai. But should being a ‘Nachaniya’ become a reason to be denied a happy and a fulfilling life? Can a ‘Nachaniya’ not be accepted as a Dulhaniya or Bahu? Questioning this very outlook is COLORS’ heartfelt romantic drama, ‘Namak Issk Ka’. Meet Chamcham, the famous professional dancer or Nachaniya. Wearing her bright lipstick and sheer exuberance, she sets the stage on fire with her impeccable dance moves. ~ A romantic drama, COLORS’ new fiction offering Namak Issk Ka will air Monday to Friday at 9pm~ģrd November, Mumbai: She is known to win hearts with her ‘thumkas’ and flamboyance.
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